Nina D’Iorio - Copywriter

Self-employed freelance copywriter focusing on retail and healthcare businesses

• Wrote and presented all Walmart.com marketing campaigns from strategy to launch
• Developed trademarked product names and taglines for Wal-Mart flower and apparel brands
• Wrote email, newsletters, direct mail, web ads and in-store radio/TV promotions

• Established voice of Walmart.com flower, plant, gift and jewelry categories
• Wrote all content from browsepath to item. Includes marketing copy, catalog product descriptions with features and benefits, product names and specifications
• Wrote in-store signage to support online assortment. Includes shelf toppers, store banners, employee buttons and store broadcasts
• Planned and wrote product buying guides and learning centers

• Led complete content redesign of online Photo Center business for Wal-Mart Stores, generating Top 10 Nielson/NetRatings, 400% sales growth and 85% traffic growth in one year
• Wrote all photo category instructional, merchandising and help copy, product emails, newsletters, customer service letters, brochures, flyers, shipping packaging and banners

Freelance Copywriter

• Wrote print and billboard taglines for Intel corporate recruiting campaign
• Wrote 11 weekly newsletters for Emode.com

• Developed and managed the voice of the Petopia brand as sole copywriter
• Wrote online catalog copy for Petopia and promotional content for partner catalog,
  In the Company of Dogs
• Wrote online promotional copy. Includes two monthly newsletters, product emails, contests, banner ads and homepage headlines
• Wrote printed collateral. Includes calendars, box inserts, thank you letters and packaging stickers
• Improved user experience by translating technical functionality to clear instructional text. Includes all site help pages, error messages, checkout instructions, alt tags, personal account pages, shopping cart and shopping list instructions

• Drafted and managed Petopia’s corporate cause marketing plan

• Wrote all corporate and foundation funding grants generating $1.5 million
• Developed strategic cause-marketing partnerships with online corporations
• Designed fundraising outreach components of website
• Spearheaded development of brand marketing and fundraising plan
• Served as main client contact for branding agency, Ammirati Puris Lintas
• Supervised small staff

• Wrote marketing materials for test market launch of Febreze and Dryel brands
• Conducted research on competitive medications for Pfizer positioning study
• Served as interim client contact on GM campaign
• Supervised all aspects of GM collateral production and media outreach

• Wrote and produced product brochures, press materials and radio scripts
• Developed strategic consumer and trade PR programs
• Served as PR arm of integrated branding team, streamlining advertising, sales promotion and PR campaigns for Corning, Inc.
• Planned, booked and led author and celebrity spokesperson media tours
• Investigated and coordinated co-op partnerships for clients
• Managed program budgets, projects and timelines
• Trained and supervised junior account team

• Wrote and produced food page recipe releases and press materials
• Designed and presented PR pitch for several new business wins
• Served as client contact for three major accounts
• Supervised recipe development, testing and food photography
• Conducted editor press events at Meredith Publishing, Rodale Press and several New York restaurants, garnering placements in Better Homes and Gardens, Country Living and Food and Wine